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8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday's daily brief

Determine your rates Have a plan to hire help (before you need it) Learn how to deal with loss Take everything with a grain of salt “I wasn’t ready to run [my first] company because I didn’t do the homework needed to build, maintain and grow a business properly. However, I learned from the experience,” says Ramos. And these lessons he shares are the result. Search Engine Land’s guide to SEO: Content and search engine success factors Content should be your first priority when thinking ...
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Leveraging customer content, old martech myths: Thursday's daily brief

Plus, submit your session pitch for our fall MarTech event Kim Davis on May 6, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here’s another thing having a moment in the spotlight. User-generated content, or UGC. That can mean anythi...
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Ready to go out on your own? Building a digital marketing business from scratch

Ready to go out on your own? Building a digital marketing business from scratch Jamar Ramos offers lessons learned after building one business that failed and using that experience to create a successful digital marketing agency. Jamar Ramos on May 5, 2021 at 12:05 pm More “Have you ever thought of starting your own business?” Jack asked me during a phone call in early 2018. “No,” I replied. Of course, the answer was “no.” Why would I have ever thought of starting my own busi...
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The onus of diversity should not fall to Black marketers but to everyone

Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers Carolyn Lyden on February 11, 2021 at 12:27 pm More Jamar Ramos got into search marketing the way many of us did–on accident. Ramos admits he struggled through school at first, but understood the importance of a degree in breaking into the content industry. “I realized my pay was going to be limited by the limited education. People could look at that I don’t have this one piec...
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