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How to evaluate site performance and identify valuable keywords for mobile SEO

And in the second of a series of posts, I asked three search experts how should site owners go about evaluating their site’s performance in mobile SEO and how to identify the most valuable keywords for mobile search… How should site owners go about evaluating their site’s performance in mobile SEO? Andrew Girdwood, media innovations director at LBi Site owners should look at their analytics. What is the percentage of desktop to mobile traffic?  What is the percentage of desktop to mobile...
James Bentham Andrew Girdwood Aleyda Solis Research Laboratory Google Analytics Fetch As Googlebot

How do mobile and desktop SEO differ, and how can you improve rankings?

February 20th 2013 13:57 The proportion of search traffic from mobile devices grew ever larger during 2012, peaking at 46% on Christmas Day for some retailers. And Google probably isn’t alone in predicting that mobile search queries will soon surpass those made on desktop. To give an broad overview of how mobile search differs from desktop and some of the issues that sites need to be aware of, I asked three SEO experts for their advice. This is the first in a series of posts that will exami...
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Former developer to lead technical SEO at Search Laboratory

by David Prior Search Laboratory has promoted Leonie Mann to Head of Technical SEO. Mann has been with the Leeds agency for six years having joined in 2015 as a developer before diversifying her skillset and joining the technical SEO team. Initially founded as a PPC agency in 2005, Search Laboratory has been running SEO campaigns for clients since 2007 and now has over 25 people in its organic team, split between the UK and New York. Mann said: “I am delighted to have been promoted to a senio...
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