Jamie Moracci News Today

Mangoes? Melons? Coffee? Wasabi? Yes, they all might be a fit for you -- if you do your homework.

Sept. 7, 2023 - Pure Flavor has acquired MightyVine, a midwest CEA tomato grower and brand in Rochelle, IL, just west of Chicago. MightyVine’s 30-acre

Pure Flavor acquires Cervini Farms C5 in Leamington, ON adding another greenhouse and distribution center to its portfolio. 

Continuing its growth path fueling significant plans for expansion, Pure Flavor acquired Cervini Farms C5 in Leamington, ON, to add to its expanding portfolio of greenhouses and distribution centers.

With significant growth and expansion at the forefront of the company’s strategic plan, Pure Flavor added produce industry veteran Joe Sbrocchi to the company’s leadership team as senior vice president of business development and strategy. Sbrocchi brings an impressive history of successes in a career that has criss-crossed between the vendor and the buying communities (Sobeys & Walmart), and most recently over the last five-plus years as the executive director and general manager of the...

Pure Flavor has announced produce industry veteran, Joe Sbrocchi, to the position of Senior Vice-President, Business Development & Strategy. 

Fueled by its tremendous year-on-year growth, greenhouse fruit & vegetable company Pure Flavor announced the acquisition of DeTemporada Farms

With tremendous year-over-year growth fueling significant plans for expansion, greenhouse fruit and vegetable company Pure Flavor acquired DeTemporada Farms, a 25-acre greenhouse Bell pepper farm located in Merlin, ON.

Jamie MoracciAfter the successful launch of Solara, North America’s first commercial greenh

With the debut of Solara mini melons, Pure Flavor has shown its leading the charge into unexplored terrain for the greenhouse industry and changing the way millions of people eat. In just under twenty years, the company has grown to be a leading produce brand by building state-of-the-art greenhouses in strategic locations, expanding its impressive line of products, deploying an aggressive and tactical omni-channel marketing strategy,  to evolving into a lifestyle brand that grows vegetables to ...