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Do Right By Nature: Unpacking Wolff Olins' New Brand for NYBG – PRINT Magazine

February 19, 2024

An interview with Wolff Olins creative team and NYBG's CMO on the refreshed brand and strategy aimed at strengthening local ties and extending environme…

New York United States Jane Boynton Wolff Olins Michael Crowley Bronx River Watershed Health Resilience Program

Source: printmag.com

Wolff Olins refreshes the New York Botanical Garden branding

February 1, 2024

The new identity features typography and a colour palette inspired by the breadth of plants that can be found at the 132-year-old botanical garden

New York United States Jennifer Bernstein Williamc Steere Jane Boynton Enida Haupt

Source: creativereview.co.uk

Wolff Olins completes major brand refresh for New York's world-famous Botanical Gardens

January 31, 2024

NYBG abbreviation becomes central to the destination's new identity, unveiled this week alongside the singular defining idea of 'Do Right by Nature'. ...

New York United States Wolff Olins Wolff Olins Sarah Ashman Jane Boynton Jennifer Bernstein

Source: creativeboom.com