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AMV BBDO London Picks Aussie Collective The Glue Society to Help SHEBA Put 'HOPE' on the Map

When 'torturous poetry' isn't enough: why Sheba and AMV chose to build a coral reef

The Mars Petcare brand has focused its energies on marine conservation for several years. by Sara Nelson Sign in to continue Free email bulletins

AMV BBDO London picks Aussie collective The Glue Society to help SHEBA put 'HOPE' on the map – Campaign Brief

May 11 2021, 11:33 am | BY Ricki Green | 10 Comments The plight and fragility of the world’s coral reefs are well documented with scarce excuse for optimism. However, the latest campaign from SHEBA promises to change that script with help from Aussie collective The Glue Society.   As part of MARS’ ongoing Sustainable in a Generation Plan, a team of marine biologists have designed a system where they can naturally restore coral reefs at speeds of up to four times quicker than normal conditions. They have been actively developing the restoration method in the Coral Triangle for over thirteen years with the program now moving into Australia and Mexico. The culmination of all that expertise has been brought together to create @ShebaHopeGrows.

Mars named 2021 Spikes Asia Advertiser of the Year | Awards

P&G brand boss Marc Pritchard crowned WFA's Global Marketer of the Year

By Rebecca Stewart-04 February 2021 08:00am Pritchard takes the crown after a year of helping the business successfully navigate the new normal Procter & Gamble’s (P&G) chief brand officer Marc Pritchard has been named Global Marketer of the Year for 2020 by the World Federation of Advertisers (WFA). Pritchard takes the crown following a turbulent 12 months, through which he has encouraged his marketing teams to focus on ‘lean innovation,’ put a laser-sharp focus on brand purpose, sustainability, and business growth, and successfully steered the business towards the calmer waters of the new normal. The Ariel and Pampers marketing boss won following a combined vote from an expert jury and the industry at large and WFA members, with each accounting for half of the final score.