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Insider named a Leader in the 2023 Gartner Magic Quadrant™ for Personalization Engines for the third year running with the highest scores for all three personalization use cases in the Critical Capabilities report

Insider named a Leader in the 2023 Gartner Magic Quadrant™ for Personalization Engines for the third year running with the highest scores for all three personalization use cases in the Critical Capabilities report
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United statesJason mcnellisHande cilingirSingapore airlinesMarks spencerGartner incBurger kingOffice usersMagic quadrantPersonalization enginesCritical capabilitiesDigital commerceCritical capabilities reportTapp commerceMeta powered whatsapp commerceSenior manager

Insider positioned as a LEADER in the 2022 Gartner Magic Quadrant for Personalization Engines and scored the highest for Marketing Use Case in the Critical Capabilities report

Insider offers a single platform for delivering personalized, cross-channel experiences by connecting data and predicting future behaviour with AI. Trusted by 1200+ leading enterprise companies

City ofUnited kingdomKate butlerHande cilingirKostenloser wertpapierhandelJason mcnellisGartner incMarketing softwareOffice usersMarks spencerBurger kingChannel campaign managementSingapore airlinesMagic quadrantPersonalization enginesUse cases

Examining Rules-Based and Intent-Based Personalization

Marketers seeking personalization strategies should understand two concepts as it relates to personalization intent vs. rules.

United statesFrance generalDiane kengJessie johnsonAdam connJason mcnellisProgram rules execute when specific actionsRules based personalizationNorth americaBased personalization is rootedForrester principal analyst jessie johnsonWill marketers masterInforms manualEmpty nestersBased is simpleGrading your marketing personalization

Crownpeak Launches Experience Optimization Engine, Powered by Dynamic Yield

Crownpeak Launches Experience Optimization Engine, Powered by Dynamic Yield
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United statesJennifer polkPrnewswire crownpeakAnoop vasishtShana pilewskiLacey fordClaire tassinJason mcnellisGartner incCrownpeak experience optimization engineDynamic yieldExperience optimizationCrownpeak experience optimizationMagic quadrantPersonalization enginesஒன்றுபட்டது மாநிலங்களில்

These technologies can drive customer acquisition and growth

These technologies can drive customer acquisition and growth
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Jason mcnellisAndrew frankMike mcguireGartner marketing