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Examining Rules-Based and Intent-Based Personalization
Marketers seeking personalization strategies should understand two concepts as it relates to personalization intent vs. rules.
United states
France general
Diane keng
Jessie johnson
Adam conn
Jason mcnellis
Program rules execute when specific actions
Rules based personalization
North america
Based personalization is rooted
Forrester principal analyst jessie johnson
Will marketers master
Informs manual
Empty nesters
Based is simple
Grading your marketing personalization
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