Page 2 - Jason Mudd News Today

With so many options available, marketers have to figure out which platform will reach and resonate with potential customers who are just starting their buyer’s journey.

Measuring the impact of PR work isn’t the standard—to the detriment of companies.

Adham Mohamed wins Axia Public Relations scholarship

/PRNewswire/ -- Aeroseal, a climate-tech company that reduces air leaks in buildings, has partnered with Axia Public Relations to handle its national media...

Bridging potential gaps between a client’s desired results and the outcomes they can reasonably expect to see requires a strategic approach.

/PRNewswire/ -- Bob Wiltfong joined Axia Public Relations as a public relations account director. He directs and leads PR strategies, services, and measurement...

Because voice search is still fairly new, best practices for SEO in this space are still evolving, but marketers can improve results by learning about mistakes to avoid.

Some companies fail to prioritize development of a public relations strategy—which is as important to building a solid, thriving business as marketing and advertising.

While AI tools are all the rage at the moment, marketers who want to leverage them to create content must understand and mitigate the risks involved.

Smart agencies constantly experiment with their own marketing strategies to establish a deep bench of competent players and make the most of in-house expertise.