Jason Vee News Today

Vee’s Marketing began operations in 1990, and today distributes onions and potatoes all over the United States and Canada.   “We are heavier to retail, but we do some foodservice as well,” said Jason Vee, president of the Superior, WI-based company. “Our volume varies. In the summer, when onions are busiest, we probably do 60-70 loads per week. Then late summer, when Minnesota potatoes get going, we probably do 20-30 loads of potatoes as well.”

Copy shortlink: The marriage on paper looked destined for success. Two of the Twin Cities longest-running fruit and vegetable distributors were to be acquired and merged under one new brand: New Harvest Foods. The longtime competitors had their own strengths and weaknesses — one was better at bagged and bulk produce while the other excelled in packaging organic, precut fruits and veggies. Together, it seemed, they could fulfill nearly any grocery store or restaurant or...