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IBM Canada and MLSE announce a new multi-year agreement

IBM Canada has announced a new multi-year agreement with Maple Leaf Sports & Entertainment (MLSE). This partnership makes IBM the official sponsorship partner for cybersecurity and technology consulting services for the Toronto Raptors and Toronto Maple Leafs. It is an extension of an existing 20 year partnership that encompasses multiple activities. “We are reimagining the
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MarTech trends: 12 insights from marketing and technology leaders on the 2021 season of the CMO Talks podcast

In 2021, I spoke to 23 marketing leaders, practitioners and analysts on the CMO Talks podcast. The podcast focuses on how marketing professionals can gain a competitive edge at the intersection of marketing and technology. Over the course of these conversations, my guests spoke about everything from addressable TV and quantum computing to non-fungible tokens…
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Coffee Briefing, May 11, 2021 – Survey reveals hybrid cloud challenges, a new IaaS player enters Canada, and a podcast roundup

Coffee Briefings are timely deliveries of the latest ITWC headlines, interviews, and podcasts. These briefings drop on Tuesday mornings. Today’s Coffee Briefing is delivered by IT World Canada reporter Pragya Sehgal, with files from editorial director is Alex Coop. Missed last week’s Coffee Briefing? We got you covered. ITWC Podcasts Listen to the latest episode of Hashtag Trending A story about high-pressure sales tactics at a Toronto consumer electronics store gains national attention,...
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Setting a new normal in a hybrid cloud world – CMO Talks with Jay Badiani

Jay Badiani, IBM Jay Badiani is comfortable chatting about everything from quantum computing to corporate citizenship. As the guest of ITWC President Fawn Annan for an April 2021 installment of CMO Talks, a podcast series on marketing challenges, he focused on his mission, as Chief Marketing Officer for IBM Canada, to set a new normal for customers and partners in a hybrid cloud world. After providing a brief outline of how the office of the CMO operates, Badiani highlighted his commitment to ...
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