Jay Westerfield News Today

Since the 1980s, attitudes toward greenwashing have been under scrutiny as a deceptive marketing tool. Greenwashing is defined as a claim that a company’s policies, products or brand is eco-friendly as a type of marketing or advertising to persuade consumers to pick a brand over their competitors. The term “greenwashing” was coined by a student...

Greenwashing: it's something that's been awash in conversation as of late – but it's actually been around as far back since the 1970s.