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Prabhu Gandhikumar was working as a consultant in the US for many years before he moved back to India in 2012 to join his family business of manufacturing metal castings. He, however, felt a deep sense of dissatisfaction.
“In the US, I used to work for 15-16 hours a day. Life was very happening. However, when I came back, life became very slow. I opened a foundry but I didn’t feel sufficiently challenged there too.”
In 2016, he explored various sectors he could venture into, and beverages seemed like a good option. “I realised that people in the rural areas were consuming lassi, jeera masala and other drinks regularly. Moreover, holding a bottle was a very aspirational thing for them.”