Jeevan Ras News Today

Emami has acquired a 26% stake in Axiom Ayurveda in an all-cash deal for an undisclosed amount to enter the packed juice segment.

Axiom Ayurveda is known for marketing a range of beverage products under the brand name AloFrut, , emami, Axiom Ayurveda, shares

Kolkata :    Emami Limited, one of the leading personal care and healthcare companies in India announced its foray into juice category with ‘AloFrut’ through strategic investment in Axiom Ayurveda Pvt Ltd (“Axiom”) and its subsidiaries/associates by

In a stock market notification on Thursday, Emami said this investment is in line with its strategy to invest in the health and wellness segment and will also help the company enter into the juice segment. Emami has acquired the stake in Axiom and its associates.

Emami: Axiom has a range of carbonated beverages that include mocktails and energy drinks. It is also present in the Ayurvedic healthcare juice segment under the Jeevan Ras brand. Sharing about its own manufacturing facility in Ambala, Haryana, the firm said it is also setting up a fully automated new facility in Jammu (Kathua) at a total cost of Rs 160 crore.

In a stock exchange notification, Kolkata-based Emami said the investment was in line with its strategy to invest in the health and wellness segment and would also help the company enter the juice segment. It has acquired a stake in Axiom Ayurveda and its associates.