Artisanal Italian Sandwiches Have Arrived in the Castro
Heroic Italian’s sandwiches are a hit in LA. Now they’re taking on San Francisco.
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All San Francisco Wants is a Big Sandwich, proclaimed this very publication in September. But David Bullitt, the man behind the San Francisco iteration of Heroic Deli, is hopeful that San Francisco wants more than that so hopeful that despite the pandemic, he’s opening a new spot specializing in smaller, artisanal sandwiches in the Castro District.
Bullitt wasn’t always a sandwich guy: Along with his brother, Jeffrey Merrihue, he had a whole career in Silicon Valley, working at tech companies like Intel and Samsung. A couple of years ago, Merrihue left the tech world and opened a Santa Monica restaurant called Heroic Italian. When Bullitt, an SF resident, headed down south to help his brother get started, he started thinking that he might want to open a restaurant, too.