48 after the event. Let me say a few words about our speaker. now in his second tm of te u. S. Civil rights commissions book the moral foundation of economic behavior was nominated for the highest book prize in his latest book which is the subject of our talk today is on why culture matters most. This is an extremely important book given the political and cultural crisis that we now find ourselves in here in america. Think about it, the institutions that are supposed to hand down the great cultural inheritance of western civilization, the civilization upon which the United States faced are failing miserably at the respective tasks in education, media, the arts, business, politics. Its hard to think of an Important Institution in America Today that takes seriously the virtues and the ideals that make it possible it requires a trust, high trust society. Many would argue that this is the one type of society we do not now have. We seem to be educating the next generation intellectually, mo