By Ry Crozier on Apr 21, 2021 6:50AM
But says tech deployed under T22 transformation is helping.
Telstra said it is treading a fine line in the kinds of digital marketing messages it sends and suppresses based on what it deduces about customers, particularly when it comes to guessing at what they might be able to afford.
Chief marketing officer Jeremy Nicholas told Salesforce Live A/NZ that the telco took into account a larger amount of data when marketing to its customers after system changes made in the T22 transformation.
Nicholas said the carrier’s use of Salesforce marketing cloud, in particular, enabled it to personalise in-store, agent and online experiences for customers to a much greater degree.
Three Men in a Boat illustrator lived in Tooting
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