Jhoom Baba News Today

The pitch is currently underway via the brand's Mumbai office.

The pitch is currently underway via the brand's Mumbai office.

Mumbai (Maharashtra) [India], December 22: Bisleri, Indias leading mineral water brand has roped in Global Indian Icon Deepika Padukone as its first-ever global brand ambassador in the new campaign Bisleri #DrinkItUp. The campaign is a fresh and never seen before take on hydration infusing excitement and fun. The ad film showcases Padukone grooving to a snappy and modern take on the iconic song Jhoom Jhoom Jhoom Baba while relishing the pure refreshment of the original beverage, water.

The brand’s latest campaign #DrinkItUp aims to make hydration fun and tackle water consumption habits. We spoke to Tushar Malhotra, head of marketing.

Padukone will also be part of all Bisleri product packaging.

Salman Khan is a fan of Groot from Guardians of the Galaxy Vol 3! The superstar did not shy away from taking his help to tackle cliche questions at a 'press con.'

In addition to these, Adam Sandler’s You Don’t Mess with the Zohan (2008), had used the rearranged version of Bappi’s ‘Jimmy Jimmy’ from Mithun Chakraborty starrer Disco Dancer (1982).

Bappi Lahiri not only collaborated with popular names like Akon and Lady Gaga but rights to his music was bought by mega-budget franchises like Marvels Guardians of the Galaxy. He also composed music for Disney animated film Moana and made the international audience groove to Football Fever.

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Bappi Lahiri’s tunes have inspired a new generation of composers and music producers in India and elsewhere.