Jo Lambrecht News Today

"Trade shows always stimulate active trading"

"Trade shows always stimulate active trading"

The fruit and vegetable auction in Sint-Katelijne-Waver, Belgium, may look like a space mission control centre, but its actually one of the most major auctions of its kind in Europe. Every day up to 4000 tons of fresh produce are sold there. Fruit and vegetables grown by over a thousand farmers travel to its warehouses to then end up on our plates. The farmers that sell in Sint-Katelijne-Waver are all part of the BelOrta network, one of Europes largest fruit and vegetable selling cooperatives. ...

In Sint-Katelijne-Waver in Belgium, the BelOrta auction room sells 490 000 tons of fruit and vegetables every year. Its one of Europes major fruit and veg auction houses and BelOrta is also one of the largest fruit and vegetable cooperatives. Over 1000 farmers work with the association. Its turnover last year was 480 000 000 euros. This financial success is linked to quality produce from sustainable agriculture and trust between growers, buyers and clients. How the auction works The sales take ...