John Baulch News Today

With almost one-third of UK toy sales coming from licensed ranges, it’s important for licensees and retailers to choose wisely when it comes to which licences to work with. Publisher John Baulch writes that 2023 was a good year for sales of licensed toys. According to Circana, licensed toys outperfo

Licensing.biz sat down with Libertas Brands at BLE 2023 to find out more about the Fuggler brand. In September, it was announced that licensing stalwart Mark Kingston had joined the newly formed Libertas Brands as CEO. The agency, co-founded by Stuart Grant, owns the exclusive rights to the Fuggler

Publisher John Baulch speaks to Sambro CEO Paul Blackaby about the company’s quiet (r)evolution and how licensing has always been a key element for the company. It had been a few years since I last visited Sambro’s UK office – the large, imposing building in Bury it has called home for many years. M

During the recent BLE show, publisher John Baulch spoke to Steve Totzke, president and chief commercial officer at Mattel, about the company’s hopes for Q4 and beyond. Anyone associated with the toy and licensing business will know just what a stellar year Mattel is enjoying. Riding the crest of the

The latest issue of the UK’s leading toy trade magazine, Toy World, is now available to read online and is landing on desks and doormats this week.  The November issue of Toy World is out now. This issue features a comprehensive round-up of the latest Outdoor Toys to be hitting retailers’ shelves up

The October issue of Toy World, with its flip-cover Licensing World section, is out now and available to read in print and online. This month's issue of Toy World, perfectly timed to assist Brand Licensing Expo attendees with their planning, is out now. Coming in at a combined 176 pages, this s

The 124-page July issue of Toy World magazine, which contains the latest and most relevant news from across the toy industry is available to read in print and online. Landing on desks and doormats bang on schedule - just in time for the start of its designated publication month - the July issue of T

The event showcased the complete collection of Teenage Mutant Ninja Turtles: Mutant Mayhem movie toys created by Playmates Toys, and distributed by Character. Under the railway arches, near the bank of the Thames, Character Options created a lair that perfectly set the scene for the launch of its ep

The new May issue of Toy World contains all the latest toy industry news and product information, as well as an extensive Toymaster preview. The 196-page May issue of Toy World is out now and available to read online. This bumper edition contains in-depth category features on Dolls & Collectible

Marianna has joined the Alakat Publishing team and will be working alongside editor Rachael Simpson-Jones. Marianna Casal graduated from City, University of London in 2022 with a first class honours degree in journalism. Since then, she has been honing her journalistic skills by working as a news re