The Damning Myth of Spoken Word Radio: High Time Spent Listening (TSA) and Low Cume
By Walter Sabo Consultant, Sabo Media A.K.A. Walter Sterling Radio Host, “Sterling On Sunday” Talk Media Network Dependency upon a PPM panel to deliver high time spent listening is a bad business model. Would you rather count on one person listening for one hour or four people listening for 15 minutes? Right. A good music format program director…
Source: talkers.com