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Reckitt's Nurofen gets Aussie 'real-life' heroes onboard for its brand purpose campaign

The Drum looks at why Reckitt-owned pain relief brand Nurofen opted to launch its brand purpose campaign around Australia’s love of and reliance upon its many real-life heroes, from firemen and surf lifesavers, to helicopter rescue teams that bring emergency help to remote spots.
Andres Cantero John Hoad Henry Turgoose Reckitt Health Reckitt Health Australia Momentum Worldwide

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