it's opened up a world of opportunities we wouldn't have access to if we were not certified. >> whatever your business is, you want to make money. go to the chamber of commerce and find out what they have to offer, whether it's certifications or workshops and networking. introducing yourself to different organizations and rubbing elbows with the shakers and movers. how is it that one service can get tons of free users but fail at converting them into paid subscriptions while another business is successful at creating customer loyalty? how to get repeat buyers. john jantsch is author of the brand-new book "the commitment engine."
don't relate to your business. number one, turn your customers into billboards. give away shirts or other items with your logo on it. get creative so it's something customers want to wear and will create buzz. >> so we just gave you ideas for local marketing. what do you do when you really want to dominate the scene? by that, we mean how do you maximize your web presence. john jantsch is part of the duct tape marketing network and author of the book "the referral engine." great to see you, john. >> great to be here. >> this is particularly interesting on the web. on the web, it doesn't really matter, as a consumer, necessarily to get your product if you are shopping local or not local. but people do care about shopping local and they want to. what can you do to get people to know to shop with you? >> it's not only that people
or whatever, it is destined to not make it. then i kick myself and say don't think that. of course it's going to make it. we'll find a way to make it. it's time to answer some of your business questions. john jantsch is here with teri evans. the first question is about getting new customers. >> my business is actually preparing for the new years which is a great time for customer acquisition. how do you rise above the noise at that time and really get yourself noticed in a busy season? >> it's important to note, he does something in the exercise world. this is a great time for all those people to get new customers. how does he rise above? >> have a whole different message. everybody in his industry -- >> new year, new you? >> exactly. you need something that does differentiate you. the first step is he needs to