#BehindtheBrandManager: Terri Verhoeven of Big Concerts on navigating the new events, entertainment space
Covid-19
This month, we uncover the heroes behind the brands that millions of South Africans take into their homes and hearts every day. We find out more from Terri Verhoeven, senior operations manager at Big Concerts, about managing such a well-known SA company and navigating and surviving the devastating effects of Covid-19.
Terri Verhoeven
How has Big Concerts had to adapt strategies since the Covid-19 pandemic?
Needless to say, the pandemic has had a devastating effect on the events industry as a whole. The live entertainment industry has been particularly hard hit, especially at the scale that we operate. For me, I would say adapting has been more about survival.
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Sports conditioning specialist, performance coach and Jeff Fitness team captain Johno Meintjes will attempt to complete a month's worth of exercise in one day in the Big 25-Hour Workout on 30 January 2021. Meintjes is encouraging the public to join in to focus on their health and fitness while raising funds for South Africa's frontline healthcare workers battling the Covid-19 pandemic.
Interested participants can register for free and commit to joining the workout (whether for 30 minutes or the full 25 hours) and make a small, optional donation to the Gift of the Givers Foundation.
Meintjes will be accompanied by celebrities, sporting legends and some top talent including GoldFish and Mathew Gold. The event will be livestreamed to Facebook and YouTube so anyone can join from anywhere, joining some of South Africa’s favourite personalities like Graeme Smith, Siv Ngesi, Jean De Villiers and Dale Steyn.
Kfm 94.5 - Features - Kfm 94.5 and Big Concerts are proud to present JEFF's Big 25-Hour Workout kfm.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kfm.co.za Daily Mail and Mail on Sunday newspapers.