Joking Bad News Today

>> reporter: good question. 13 emmy nominations this year, critical acclaim, record ratings, its a good time to be bad. >> "breaking bad" is really hot. so people who maybe hadnt watched it are watching it now. >> reporter: are they ever. almost 6 million people watched the mid-season premiere, theyre tweeting and blogging and breaking down "breaking bad". >> you go online and its like a deconstruction that used to be reserved for shakespeare for like honors papers on shakespeare. >> and you can...