Page 4 - Jon Cook News Today

Kansas City-based VMLY&R is becoming an even bigger powerhouse with its merger with fellow WPP Plc. agency, New York-based Wunderman Thompson.

WPP has merged Wunderman Thompson and VMLY&R to create VML, a new agency that combines brand experience, customer experience and commerce under the leadership…

WPP will combine two of its major creative agencies Wunderman Thompson and VMLY&R, the worlds biggest advertising group said on Tuesday, in a bid to simplify its business. The combined...

It’s been a while since we’ve reported on a merger at WPP. Now VMLY&R and Wunderman Thompson – themselves the products of momentous mergers – are being consolidated as VML. Here’s why WPP is resuming its rationalization of agency brands.

VML will be operational from 1 January 2024.

WPP merges Wunderman Thompson and VMLY&R into a combined entity known as VML

New agency will be called VML and led by Jon Cook and Mel Edwards.

As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?

The Missouri Department of Public Safety and multiple Heartland fire departments are recognizing fire prevention week starting Sunday.

The government has named the members of the board that will oversee the implementation of the tighter energy efficiency standards in new homes. Matthew