Jon Copestake News Today

Consumers bought fewer toys in all of 2023, including during the key Christmas toy-buying period, showing that households continue to pare back on discretionary products.

Simultaneous cost of living considerations and climate change concerns are prevalent among consumers, changing how and what they buy.

Simultaneous cost of living considerations and climate change concerns are prevalent among consumers, changing how and what they buy.

Simultaneous cost of living considerations and climate change concerns are prevalent among consumers, changing how and what they buy.

Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in raising awareness of the brand with a difference audience,” Danone UK&I head of marketing, Rachel Wright, tells FoodNavigator.

Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in raising awareness of the brand with a difference audience,” Danone UK&I head of marketing, Rachel Wright, tells FoodNavigator.

Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in raising awareness of the brand with a difference audience,” Danone UK&I head of marketing, Rachel Wright, tells FoodNavigator.

The latest Future Consumer Index from consultancy giant EY has identified the key megatrends that will shape the way food companies operate.

The latest Future Consumer Index from consultancy giant EY has identified the key megatrends that will shape the way food companies operate.

Second-hand clothing firms are fighting to snap up smaller rivals and lock in investment as demand for thriftwear booms on the back of supply chain snarl-ups for traditional retailers ahead of the peak holiday shopping period.