Five pillars to sustain your digital maturity journey
You’ll need more than a top notch website to keep pace with your competitors, it's about having a digital maturity.
Source: marketingmag.com.au
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Gartner raises concerns about martech utilisation: Do you stack up?
Latest analyst firm marketing technology survey shows utilisation of martech platforms has declined in the last two years. But just what does optimum usage for maximum ROI look like?
Source: cmo.com.au
Making martech work: Building the right organisation capability
In the second in our series of exploring how to better your martech success, we look at the capability and change management required
Benjamin Bloom Adrian Farouk David Phillips Jason Ross Jon Holcombe Gartner Maturity Model For Marketing Technology
Source: cmo.com.au
How to improve your martech assessment game
In the first of a new series of articles exploring martech assessment and utilisation, CMO asks the experts for where the gaps exist in CMO evaluation of martech platforms and metrics for success
Benjamin Bloom Abhishek Malaviya David Phillips Jason Ross Jon Holcombe Gartner Marketing Technology
Source: cmo.com.au