Jonathan Chesner News Today

Leaving the safety of being an employee and setting out on your business venture is certainly no easy feat – ask Amuzeinc.’s Jonathan Chesner. While his luxury onli...

Changes in consumer culture have hit all sectors of retail, and luxury brands are no exception. Although traditionally cautious with technology, many luxury fashion retailers have reacted by rethinking their business with innovation in mind, all the way from product development to customer experience, with an especially strong focus on e-commerce sales and personalisation.

There is a gap in the fashion industry where brands are not evolving in a way where they are leveraging technological innovations. Luxury brands need to look to the tech brands and up-and-coming designers, beyond their traditional boundaries and