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"In a world of Instagram perfection, C&A wants to be a brand for real people"

C&A is determined to become once again the leading retailer it used to be. The fashion chain is digitising at a rapid pace and building a sticky ecosystem. "I don't believe in companies where marketing and digital are separate," says Joris Van Rooy.
Region Flamande Van Rooy Joris Van Rooy Gino Van Ossel Vlerick Business School Retaildetail Omnichannel Congress

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