Joyfully Grown News Today

Last fall grower-owned-and-operated Chelan Fresh embarked on a series of individual grower interviews, consumer feedback sessions and company core identity work. “As we went through the process, a story emerged that was distilled down to two simple words, transformative yet simple: Joyfully Grown” said Julie DeJarnatt, director of retail strategy, speaking of the genesis of the company’s new fall branding.

Washington-based fruit grower-marketer Chelan Fresh has launched a new tree fruit brand called Joyfully Grown.