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Taste still drives beverage choice among consumers, along with hydration, nutrition and simplicity

From convenience to hydration and satiation, consumer preferences for beverages offer manufacturers an opportunity to hone in on value, attributes and nutrition with taste and simple ingredients as a common driver, according to Hartman Groupโ€™s Modern Beverage Culture report.
United States Melissa Abbott Hartman Group Soft Drinks Amp Water Energy Amp Sports Juice Drinks

FDA considers lowering the Brix level for pasteurized orange juice, but seeks additional information

FDA may change the standard of identity for pasteurized orange juice to lower the beverageโ€™s minimum Brix level โ€“ or soluble solids content โ€“ which influences sweetness and certain nutrients, at the behest of Florida citrus stakeholders depending on consumer acceptance and the extent of potential nutritional changes.
United States Florida Citrus Processors Association Federal Register Florida Citrus Mutual Nutrition Facts Regulation Amp Safety

Capri Sun to take back sales and distribution from Coca-Cola in Western Europe

Kids fruit juice drink pouch company Capri Sun Group Holding AG will take back the sales and distribution of its pouch drinks in France, Monaco, Great Britain, Netherlands, Belgium, Luxemburg, Sweden, Spain, and Portugal in 2024: ending a sales and distribution arrangement with Coca-Cola Europacific Partners (CCEP).
United Kingdom Great Britain Capri Sun Capri Sun Group Holding Capri Sun Group Middle East

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Ribena owner launches 'bold' regenerative farming project at UK blackcurrant farm

Suntory Beverage & Food Great Britain and Ireland (SBF GB&I) has unveiled an ambitious research project that aims to reduce greenhouse gas emissions by growing blackcurrants through regenerative farming practices. It tells FoodNavigator more about the โ€˜ambitiousโ€™ project.
United Kingdom Rosie Begg Elaine Ingham Harriet Prosser Suntory Group University Of East Anglia

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