Julia Beizer News Today

One is a giant legacy publisher, the other is a small US startup. They both know that focusing on high-value readers is the best user revenue plan for 2024

"We need new measures to more appropriately capture true user loyalty and trust."

Dominic Ponsford of Press Gazette interviewed Bloomberg Media chief digital officer Julia Beizer about its growth and its business strategy. Ponsford writes,…

Bloomberg Media‘s chief digital officer Julia Beizer has told Press Gazette how the title managed to reach 500,000 subscriptions, five years after launching…

Christine Cook will oversee advertising revenues across all media platforms.

"News fatigue and subscription fatigue are both very real, but they point to a clear path forward."

Bloomberg Media believes there is an opportunity for editorial expansion in London. It will offer UK consumers “unbiased” business news.

Bloomberg says its nine-figure subscription business offers a more stable revenue source than advertising.

Details 27 April 2021 Bloomberg Media has created its own ad platform named Bloomberg Iris, joining a list of publishers including Mediacorp, South China Morning Post and The Washington Post that have unveiled their own first-party solutions. Available globally, Bloomberg Iris is currently working with various clients, although Bloomberg did not specify who they are. Julia Beizer, global head of digital for Bloomberg Media, told MARKETING-INTERACTIVE that i...