Julia Grieve News Today

Julia Grieve, the "accidental environmentalist", set up camp in our studio with some tips on camping with minimal impact on the environment.

Preloved's Julia Grieve is still leading the way on sustainability, 26 years after her iconic fashion brand first opened its doors.

“How have I been doing this for so long?” Toronto-based fashion entrepreneur Julia Grieve says with a laugh when she’s asked to reflect on the beginnings of her innovative label, Preloved. A former jetsetting model in the ’90s, she had a penchant for altering vintage duds to transform them into more modish pieces to wear to go-sees and gigs. While she loved the creativity and excitement surrounding her career, Grieve yearned to return to her home base and embark on a new project. So she...