Julia Streuli News Today

FUL Foods, an Amsterdam-based, food-tech startup creating a new category of environmentally efficient, functional nutrition, announces the launch of its first product to the U.S. market, FULwater, a naturally vibrant blue functional water.

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This bright blue soda has extra vitamin C and calcium, and a key ingredient with a negative carbon footprint. Here’s why.

As low and alcohol-free drink options become more mainstream, Paradise continues its assessment of the industry to provide marketers with a clear guide regarding how to excel in this sector (read the previous article in the series here). Creative account manager Amber van de Sande rounds up the brands performing well as alcohol alternatives.