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SoftBank unveils lower data usage fees amid gov't pressure

Wireless carrier NTT Docomo Inc. in heeding government pressure to reduce mobile phone fees and ensure competition. SoftBank will launch in March a 2,980 yen plan for 20-gigabyte data usage under a new budget brand with messaging app operator Line Corp. that will be on a par with NTT Docomos "ahamo" service to be introduced the same month for the same price. The unit of 6,580 yen ( $64) a month from March for unlimited data usage, whether it be for 4G or the more advanced 5G, to better com...
Katsunobu Kato Jun Shimba Ryota Takeda Yoshihide Suga Line Corp Softbank Group Corp

SoftBank to match NTT Docomo's ¥2,980 smartphone plan as price war escalates

Dec 22, 2020 A price war between major smartphone carriers is escalating, with SoftBank Corp. unveiling new plans Tuesday that put it toe-to-toe with rival NTT Docomo Inc. and the firm’s planned price cut. Responding to the bombshell announcement by NTT Docomo earlier this month stating that it plans to launch a ¥2,980 a month 20GB plan from March, SoftBank said it will also introduce a 20GB data monthly plan for the same price. “Competition in our industry is very tough, so moves...
Jun Shimba Ryota Takeda Yoshihide Suga Makoto Takahashi Rakuten Mobile Inc Line Corp

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