ITV looks to reach 42 million viewers with own 'Stay At Home' message
Video All ad breaks on ITV 1 will be bookended by continuity messages urging viewers to ‘Stay at home’ and ‘Stay in touch’ from today as the broadcaster plays its role in propagating the government’s public health messaging. Broadcasters revive public health messaging Developed by ITV Creative, the repetitive messaging will reinforce the government’s remain indoors mantra. Core messaging will be augmented by a call to ’Stay in touch’ – an echo of the broadcaster’s ’Britain...
Source: thedrum.com