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VML's chiefs on new super-agency, redefining creativity and making cost savings | Analysis

Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.

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VML's chiefs on new super-agency, redefining creativity and making cost savings - MM+M

Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.

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How do you solve a problem like... Covid staff shortages?

Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This time, we consider how agencies can weather the surge of staff shortages caused by the Omicron variant of Covid-19.

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Will adland be bringing back the agency Christmas party?

Does the need to cater for remote and in-person staff, plus caution around rising cases of Covid-19, mean agencies are in for another unusual yuletide?

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