Bridget Arik News Today

Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This time, we consider how agencies can weather the surge of staff shortages caused by the Omicron variant of Covid-19.

Commentary From Crisis Management Expert Edward Segal, Author Of Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey)Deciding when, whether or how companies and organizations should advertise during a crisis may not always be a clearcut or easy decision to make.