How ads aimed at rural Indian buyers may be missing a big trick
Kantars study drew insights from over 1,400 creatives across categories, markets, and media formats in 2022. The aim of the study is to help FMCG and consumer-centric companies make sure that their ad spends are impactful and give them more bang from the buck.
Prasanna Kumar Soumya Mohanty Creative Effective Study Kantar Study Rural Consumers Indian Companies
Source: indiatimes.com