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Zomato had apologised for its ad featuring Kachra and said the intent was to spread awareness about the potential of plastic waste and benefits of recycling in a humorous way .
The ad that kicked off a storm, featured actor Aditya Lakhia, who portrayed the character of 'Kachra' in the 2001 movie 'Lagaan', starring actors Aamir Khan, Gracy Singh. The advertisement drew a link between the character Kachra with garbage (kachra in Hindi) and was aired on World Environment Day on June 5.
Apologising for unintentionally hurting sentiments, restaurant aggregator Zomato on Thursday withdrew an ad after it came under fire for depicting the actor who played the Dalit character Kachra in the film "Lagaan" as items made of recycled waste