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Zomato gets government panel notice over Kachra ad: report

Zomato had apologised for its ad featuring Kachra and said the intent was to spread awareness about the potential of plastic waste and benefits of recycling in a humorous way .

Zomato gets notice from National Commission for Scheduled Castes over Kachra ad

The ad that kicked off a storm, featured actor Aditya Lakhia, who portrayed the character of 'Kachra' in the 2001 movie 'Lagaan', starring actors Aamir Khan, Gracy Singh. The advertisement drew a link between the character Kachra with garbage (kachra in Hindi) and was aired on World Environment Day on June 5.

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