Katie Coteman News Today

Connected TV is a rich area of advertising delivery that once promised online ad addressability with linear TV’s quality and big screen, but between the complexity of buying to the difficulty of creating an unobtrusive advertising break, CTV is tough but is improving, Advertising Week Europe heard.

In a move that the two parties say will further support the advertising industry for kids’ TV, Warner Bros. Discovery UK & Ireland and advertising sales fir...

  Sky Media is to represent kids channels Cartoon Network, Boomerang and Cartoonito as part of an expansion of its agreement with Warner Bros. Discovery UK & Ireland. Sky Media will be the exclusive sales house for Spot and On Demand advertising across Sky platforms and will sell sponsorship alongside Warner Bros. Discovery for Brands,…

Sky's ad sales arm will now handle Cartoon Network, Boomerang and Cartoonito alongside its existing WBD portfolio.

From 1st of July 2023, iconic kids’ channels Cartoon Network, Boomerang and Cartoonito will be joining the Sky Media advertising portfolio. Warner Bros. Discovery UK & Ireland and Sky Media, the advertising sales arm of Sky, have announced an expansion of their long-running partnership. From Jul

Warner Bros Discovery UK & Ireland and Sky Media, the advertising sales arm of Sky, have announced an expansion of their long-running partnership. From Jul

To navigate the key trends shaping the growing addressable TV market, Publica gathered executives from the smart TV, streaming publisher and ad-tech industries to discuss.

The platform will offers a cheaper subscription for limited ads.

Discovery UK has unveiled plans to introduce an “Ad-Lite” offering for discovery+ customers in the U.K. and Ireland.