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The Drum Predicts 2022 is your guide to the key trends shaping the industry’s agenda. Here’s a breakdown of all the sessions to catch up on.

The Drum Predicts 2022 is your guide to the key trends shaping the industry’s agenda. Here’s a breakdown of all the sessions to catch up on.

There’s been a lot of enthusiastic talk about the metaverse floating around lately. Given the complexity of the issues, and the number of voices that have joined the dialogue, it can often be difficult for many of us to know what we should be paying attention to, and what we can ignore. There is, in other words, a lot of bullshit polluting our public discourse about the metaverse. We recently sat down with three top futurists to help clarify matters.

Dentsu recently released their Creative Trends 2022 report, diagnosing 5 themes comprising a “new worlds order”. But what goes into creating the landmark reports that arrive as shiny pdfs in our inboxes? How do you boil down 8 billion lives into 5 trends? When looking to the future from a world that can already feel aflame, how do you strike a balance between optimism and pessimism? We sat down with two of the report’s authors to find out.

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