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Against the backdrop of the 118th session of its Executive Council in Punta Cana, UNWTO hosted a special Thematic Session. Alongside assessing the evolution of tourism communications, the Session saw leading experts explore current and future opportunities for more effectively portraying tourism as an essential driver of development, both in traditional media and on content platforms.

UNWTO welcomed leading content creators to give their expert insights into changing trends in tourism-related content

Complicated position where they have been trying for a very long time to be agnostic platforms, and now their major expectation, there is a sort of reckoning happening where they understand the effect they have on society, and they simultaneously want to preserve free expression and preserve free speech while also thinking about that greater impact that they have on society. and it creates this really weird strange, convoluted scenario where now, and i would say probably for the rest of their ex...