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X's Unique Un-Sales Strategy: Linda Yaccarino Undermined by Elon Musk

X CEO Linda Yaccarino keeps trying to woo advertisers to the social-media outlet, but her efforts are consistently undermined by owner Elon Musk

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Kelly Abcarian, Supporter Of Alternative Measurement, Is Leaving NBCU

As Kelly Abcarian leaves NBCU, Nielsen rivals iSpot and VideoAmp continue to reach agreements with programmers and ad agencies.

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Peacock Layoffs, More Staff Cut at NBCU Entertainment and Ad Sales

NBCUniversal has laid off less than 50 employees across three divisions: Peacock marketing, NBCUniversal Entertainment and ad sales.

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Balloting Opens For 2024 Women In Technology Awards

Balloting Opens For 2024 Women In Technology Awards
tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.

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Nielsen Is Bringing Real-Time Interactive Ads to Smart TVs to Keep Streaming Audiences Engaged

Nielsen Is Bringing Real-Time Interactive Ads to Smart TVs to Keep Streaming Audiences Engaged
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

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Innovid Expands Local Measurement for NBCUniversal

Innovid is now delivering outcomes measurement for local advertisers across CTV and linear to NBCU in the 31 markets where it owns stations

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NBCU: We're Ready To Transact Locally On Comscore, Innovid

NBCU: We're Ready To Transact Locally On Comscore, Innovid - 05/12/2023

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When Is An Impression Not An Impression, Not An Impression? When Experts Collide

When Is An Impression Not An Impression, Not An Impression? When Experts Collide - 04/12/2023

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How the TV industry is preparing for the future of currency

As the debate continues on how the industry juggles multiple currencies, several speakers at Paramount’s event envisioned a near future where measurement is…

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TVN Honoring Chrystelle LeGall, Suzana Brady With Women In Technology Futurist Awards

TVNewsCheck will present its annual Women in Technology Futurist Award to Chrystelle LeGall, lead cloud solutions architect, Ateme, and Suzana Brady, SVP sales and marketing, Cobalt Digital, and chair of the RIST Forum. The award will be presented at the NAB Show in Las Vegas on April 18 at 6 p.m. “Chrystelle LeGall’s creation of […]

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