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While retail giants like Amazon and Walmart hope for big profits from Black Friday, the less-heralded Small Business Saturday is looking to continue its winning streak for the nearly 32

By Eva Rothenberg, CNN

Although the US is grappling with the highest interest rates in more than two decades and stubborn inflation, enthusiastic consumer spending and robust government investment are promising signs for the nation’s nearly 32 million small businesses as they gear up for Small Business Saturday this weekend.

While retail giants hope for big profits on Black Friday, the less-heralded Small Business Saturday is looking to continue its winning streak.

US consumers have reported spending close to $184 billion on Small Business Saturday during the previous 13 years

While retail giants hope for big profits on Black Friday, the less-heralded Small Business Saturday is looking to continue its winning streak.

While retail giants hope for big profits on Black Friday, the less-heralded Small Business Saturday is looking to continue its winning streak.

New York (CNN) -- While retail giants like Amazon and Walmart hope for big profits from Black Friday, the less-heralded Small Business Saturday is looking to continue its winning streak for the nearly 32 million small businesses riding a wave of enthusiastic consumer spending and robust government investment.

According to a new American Express survey of small business owners, “55% anticipate Small Business Saturday will make a significant contribution to their overall holiday sales this year.”

New York (CNN) — While retail giants like Amazon and Walmart hope for big profits on Black Friday, the less-heralded Small Business Saturday is looking to continue its winning streak