This file photo shows a Facebook App logo displayed on a smartphone in Los Angeles, March 1, 2021. (Chris Delmas/AFP)
PARIS, France (AFP) Like internet personalities the world over, Kenyan TikTok comedian Mark Mwas was intrigued when Facebook announced a $1 billion plan to pay content creators like him.
But the 25-year-old, whose following surged past 160,000 as entertainment-starved Kenyans flocked to the app during the pandemic, is skeptical that fans would follow him to the older social network.
“In our market, Facebook is kinda old-fashioned,” said Mwas, who posts skits about campus life in a mixture of Swahili, English, and Sheng slang.
Can Facebook s $1 bil gamble help it regain lost cool?
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