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Can Facebook's $1bln gamble help it regain lost cool?

July 24, 2021 Paris: Like internet personalities the world over, Kenyan TikTok comedian Mark Mwas was intrigued when Facebook announced a $1 billion plan to pay content creators like him. But the 25-year-old, whose following surged past 160,000 as entertainment-starved Kenyans flocked to the app during the pandemic, is sceptical that fans would follow him to the older social network. "In our market, Facebook is kinda old-fashioned," said Mwas, who posts skits about campus life in a mixture of ...
France General Noord Holland Claudia Cameron Joe Gagliese Mark Mwas Kenyan Tiktok

Can Facebook's $1 bn gamble help it regain lost cool?

Can Facebooks $1 bn gamble help it regain lost cool? ย  Published On TikTok has largely replaced Facebook as the driver of international social media crazes PARIS (AFP) - Like internet personalities the world over, Kenyan TikTok comedian Mark Mwas was intrigued when Facebook announced a $1 billion plan to pay content creators like him. But the 25-year-old, whose following surged past 160,000 as entertainment-starved Kenyans flocked to the app during the pandemic, is sceptical that fans would f...
France General Noord Holland Claudia Cameron Joe Gagliese Mark Mwas Kenyan Tiktok

Can Facebook's $1 billion gamble help it regain lost cool?

This file photo shows a Facebook App logo displayed on a smartphone in Los Angeles, March 1, 2021. (Chris Delmas/AFP) PARIS, France (AFP) โ€” Like internet personalities the world over, Kenyan TikTok comedian Mark Mwas was intrigued when Facebook announced a $1 billion plan to pay content creators like him. But the 25-year-old, whose following surged past 160,000 as entertainment-starved Kenyans flocked to the app during the pandemic, is skeptical that fans would follow him to the older social ...
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The influence Tik Tok has had in Kenya's showbiz

The influence Tik Tok has had in Kenyaโ€™s showbiz Tik Tok app. (Courtesy) Before the video of teenage sensation Azziad Nasenya broke the internet, whining her waistline to hit the song Utawezana, many Kenyans were not familiar with the viral potential of TikTok. Azziad immediately became a household name, bagging endorsement deals, advertisements, and a lucrative TV job. A few months later, her rate card was released that astonished everyone, at Sh 100, 000 for a TikTok post and up to half a ...
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