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Abandoned History: The Life and Times of Edsel, a Ford Alternative by Ford (Part II)

Ford successfully orchestrated a splashy live television musical debut for its new brand Edsel in the fall of 1957. The program was a culmination of a multi-year project to establish a new division of Ford that would compete more directly with the likes of Oldsmobile, Buick, and DeSoto. Edsels promised to be notably different to the Mercury with which it shared most everything except styling.Edsel was to be much more value-conscious than the new-for-'58 unibody Lincolns, which sought to mov...
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Abandoned History: Ford's Cruise-O-Matic and the C Family of Automatic Transmissions (Part III)

We pick up our Cruise-O-Matic automatic transmission coverage again today, as Ford's first mass-produced gearbox found its stride in the Fifties. As we discussed in our last entry, in 1957 and 1958 Ford offered fiddly Keyboard Control. The whiz-bang new feature meant the Cruise-O-Matic was operated by confusingly marked dash-mounted buttons on select Mercury vehicles. And while Keyboard Control was limited to Mercury, an even worse version of the same idea was reserved for Edsel.
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Abandoned History: Ford's Cruise-O-Matic and the C Family of Automatic Transmissions (Part II)

We continue our Abandoned History coverage of the Ford Cruise-O-Matic transmission today, shortly after the three-speed automatic established itself as a reliable motivation source for Ford, Lincoln, and Mercury products. Developed by the Warner Gear division of Borg-Warner, the new automatic caught Ford up to the competition as far as an automatic offering was concerned. Efficient and economical to build, Studebaker got in on the Cruise-O-Matic action for their cars too.After the box proved it...
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