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Making the Most of Direct Mail Communications

Many people are overwhelmed by digital communications, so they’re becoming increasingly skilled at filtering through all that clutter. Mobile messages and online ads can be blocked or ignored, and emails are frequently mass deleted. Direct mail pieces can also be immediately discarded or recycled, but they represent a tangible connection to a brand that is harder to ignore. This article explores some of the trends that make direct mail effective among today’s consumers.
United States Winterberry Group Statista Winterberry Group United States Postal Service Keypoint Intelligence All Ages Still Like Direct

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